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BNI's origins go back to 1985 in Southern California where a Dr Ivan R Misner was looking for a new way of generating business for his business consulting company.
Cold calling was not Ivan's favourite way of finding new clients, so he put together a group of business friends to work on building their businesses through networking and word of mouth marketing.
What was at that time known as "The Network" was born. Dr Misner quickly realised that the success of this group could be duplicated across many other groups of business professionals and he set about developing a structured system that he implemented in the Los Angeles area.
Networking Grows...
Over the following few years "The Network" grew steadily throughout many states in the US and Dr Misner became known as an authority on Business Networking and Word of Mouth Marketing, having published his best selling book; "The World's Best Known Marketing Secret" - Building business through Word of Mouth Marketing.
He re-named "The Network" to BNI (Business Network International) and the organisation began chapters in the Caribbean and in 1995 Canada, where it now enjoys enormous success.
The UK/European operation was formed shortly afterwards. Today, BNI operates across four continents with over 5,000 chapters and 100,000 members, a clear global leader in the business of Word of Mouth Referrals.
Dr Misner has published three other books: "Seven Second Marketing", "Business by Referral" (co-written with Robin Davis) and the best seller "Masters of Networking". His latest best seller, "Masters of Success" was released in May 2004. |
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